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Activation Zones

Opportunity Details

Do you want to create buzz around your product or service? We have the place for you to bring your idea to life - ALA is offering two Activation Zones in the busy McCormick Place West Concourse, and one on the exhibit floor. These 15’ x 15’ areas provide exhibitors a space to promote your brand via experiential marketing. Think outside the box… activation opportunities could include a specialty beverage break, interactive game, character appearance, etc. ALA has a menu of options or create your own.  Each area is available for half day events.

 

All Activation Zones are intended to be custom, unique and engaging, therefore sponsor activation must be approved by Show Management. No distributing of bags or lanyards is permitted within your contracted sponsorship space. Exhibitor is responsible for all additional costs associated with their activation (catering, audio-visual, electrical, labor, etc.).  

 

Contact Rich at ala@heiexpo.com, 630/929-7918 for Activation Zone pricing.

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Contact for pricing

Banner B2-1EW2

Opportunity Details

  • 15' wide x 77" high
  • Single Sided Banner
  • Mounted from interior hang points
  • Hanging from Level 2 railing, overlooking Level 1
  • ON HOLD: Workman Publishing

 

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$5,500.00

Banner B2-1FW2

Opportunity Details

  • 15' wide x 77" high
  • Single Sided Banner
  • Mounted from interior hang points
  • Hanging from Level 2 railing, overlooking Level 1

 

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$5,000.00

Banner B3-10W3

Opportunity Details

  • 40' wide x 10' high
  • Double Sided Banner
  • Mounted from interior hang points
  • Located from Level 3 Meeting Hall West Building
  • ON HOLD: Penguin Young Readers 

 

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$9,500.00

Banner B3-14W3X

Opportunity Details

  • 20' wide x 12' high
  • Double Sided Banner
  • Mounted from interior hang points
  • Located from Level 3 Meeting Hall West Building

 

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$9,500.00

Banner B3-2W3

Opportunity Details

  • 40' wide x 10' high
  • Double Sided Banner
  • Mounted from interior hang points
  • Located from Level 3 Meeting Hall West Building
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$15,000.00

Banner B4-18W4

Opportunity Details

  • 17' wide x 77" high 
  • Single Sided Banner
  • Mounted from interior hang points 
  • Hanging from level 4 railing

 

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$5,000.00

Banner B4-21W4

Opportunity Details

  • 30' wide x 7' high
  • Single Sided Banner
  • Mounted from interior hang points 
  • Hanging from level 4 railing

 

 

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$6,500.00

Banner B4-26AW4

Opportunity Details

  • 22' wide x 7' high
  • Single Sided Banner
  • Mounted from interior hang points 
  • Hanging from level 4 railing

 

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$5,000.00

Banner B4-26BW4

Opportunity Details

  • 22' wide x 7' high
  • Single Sided Banner
  • Mounted from interior hang points 
  • Hanging from level 4 railing

 

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$5,000.00

Banner B4-2W4

Opportunity Details

  • 17' wide x 77" high 
  • Single Sided Banner
  • Mounted from interior hang points 
  • Hanging from level 4 railing

 

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$5,000.00

Banner B4-3W4

Opportunity Details

  • 17' wide x 77" high 
  • Single Sided Banner
  • Mounted from interior hang points 
  • Hanging from level 4 railing

 

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$5,000.00

Banner B4-4W4

Opportunity Details

  • 17' wide x 77" high 
  • Single Sided Banner
  • Mounted from interior hang points 
  • Hanging from level 4 railing

 

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$5,000.00

Banner B4-5W4

Opportunity Details

  • 17' wide x 77" high 
  • Single Sided Banner
  • Mounted from interior hang points 
  • Hanging from level 4 railing

 

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$5,000.00

Banner B4-6W4

Opportunity Details

  • 17' wide x 77" high 
  • Single Sided Banner
  • Mounted from interior hang points 
  • Hanging from level 4 railing

 

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$5,000.00

Column Wrap C-23W3

Opportunity Details

  • 6' wide x 8' high 
  • 3.5' wide Live Area on Front
  • Mounted in modular structures fire strobe on front and back of columm
  • Located in at Level 3 Meeting Hall West Building
  • ON HOLD: ABRAMS
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$3,500.00

Column Wrap C-30W3

Opportunity Details

  • 6' wide x 8' high  
  • 3.5' wide Live Area on Front
  • Mounted in modular structures 
  • Located in at Level 3 Meeting Hall West Building
  • ON HOLD: Harlequin
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$3,500.00

Column Wrap C-32W3

Opportunity Details

 

  • 6' wide x 8' high  
  • 3.5 wide Live Area on Front
  • Mounted in modular structures 
  • Located in at Level 3 Meeting Hall West Building
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$3,500.00

S1-2 - Freestanding Promo Sign

Opportunity Details

  • Dimensions: 38 1/8” x 86 ¼
  • See map for placement and be sure to reserve your desired location. Prices vary by location. Limit of 2 promo signs per area/level.
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$1,750.00

S1-3 - Freestanding Promo Sign

Opportunity Details

  • Dimensions: 38 1/8” x 86 ¼
  • See map for placement and be sure to reserve your desired location. Prices vary by location. Limit of 2 promo signs per area/level. 
  • ON HOLD: Tundra Books
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$1,750.00

S1-4 - Freestanding Promo Sign

Opportunity Details

  • Dimensions: 38 1/8” x 86 ¼
  • See map for placement and be sure to reserve your desired location. Prices vary by location. Limit of 2 promo signs per area/level.
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$1,750.00

S1-5 - Freestanding Promo Sign

Opportunity Details

  • Dimensions: 38 1/8” x 86 ¼
  • See map for placement and be sure to reserve your desired location. Prices vary by location. Limit of 2 promo signs per area/level.
  • ON HOLD: ABRAMS
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$1,750.00

S1-6 - Freestanding Promo Sign

Opportunity Details

  • Dimensions: 38 1/8” x 86 ¼
  • See map for placement and be sure to reserve your desired location. Prices vary by location. Limit of 2 promo signs per area/level.
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$1,550.00

S1-7 - Freestanding Promo Sign

Opportunity Details

  • Dimensions: 38 1/8” x 86 ¼
  • See map for placement and be sure to reserve your desired location. Prices vary by location. Limit of 2 promo signs per area/level.
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$1,550.00

S2-1 - Freestanding Promo Sign

Opportunity Details

  • Dimensions: 38 1/8” x 86 ¼
  • See map for placement and be sure to reserve your desired location. Prices vary by location. Limit of 2 promo signs per area/level.
  • ON HOLD: ABRAMS

 

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$1,900.00

S2-2 - Freestanding Promo Sign

Opportunity Details

  • Dimensions: 38 1/8” x 86 ¼
  • See map for placement and be sure to reserve your desired location. Prices vary by location. Limit of 2 promo signs per area/level.
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$1,900.00

S2-3 - Freestanding Promo Sign

Opportunity Details

  • Dimensions: 38 1/8” x 86 ¼
  • See map for placement and be sure to reserve your desired location. Prices vary by location. Limit of 2 promo signs per area/level.
  • ON HOLD: ABRAMS
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$1,900.00

S3-01 - Freestanding Promo Sign

Opportunity Details

  • Dimensions: 38 1/8” x 86 ¼
  • See map for placement and be sure to reserve your desired location. Prices vary by location. Limit of 2 promo signs per area/level.
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$1,750.00

S3-02 - Freestanding Promo Sign

Opportunity Details

  • Dimensions: 38 1/8” x 86 ¼
  • See map for placement and be sure to reserve your desired location. Prices vary by location. Limit of 2 promo signs per area/level.
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$1,750.00

S3-03 - Freestanding Promo Sign

Opportunity Details

  • Dimensions: 38 1/8” x 86 ¼
  • See map for placement and be sure to reserve your desired location. Prices vary by location. Limit of 2 promo signs per area/level.
  • ON HOLD: HarperCollins Children's Books
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$1,950.00

S3-04 - Freestanding Promo Sign

Opportunity Details

  • Dimensions: 38 1/8” x 86 ¼
  • See map for placement and be sure to reserve your desired location. Prices vary by location. Limit of 2 promo signs per area/level.
Read More
$1,950.00

S3-05 - Freestanding Promo Sign

Opportunity Details

  • Dimensions: 38 1/8” x 86 ¼
  • See map for placement and be sure to reserve your desired location. Prices vary by location. Limit of 2 promo signs per area/level.
Read More
$1,950.00

S3-06 - Freestanding Promo Sign

Opportunity Details

  • Dimensions: 38 1/8” x 86 ¼
  • See map for placement and be sure to reserve your desired location. Prices vary by location. Limit of 2 promo signs per area/level.
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$1,950.00

S3-07 - Freestanding Promo Sign

Opportunity Details

  • Dimensions: 38 1/8” x 86 ¼
  • See map for placement and be sure to reserve your desired location. Prices vary by location. Limit of 2 promo signs per area/level.
Read More
$1,950.00

S3-08 - Freestanding Promo Sign

Opportunity Details

  • Dimensions: 38 1/8” x 86 ¼
  • See map for placement and be sure to reserve your desired location. Prices vary by location. Limit of 2 promo signs per area/level.
  • ON HOLD: ABRAMS
Read More
$1,950.00

S3-09 - Freestanding Promo Sign

Opportunity Details

  • Dimensions: 38 1/8” x 86 ¼
  • See map for placement and be sure to reserve your desired location. Prices vary by location. Limit of 2 promo signs per area/level.
Read More
$1,850.00

S3-10 - Freestanding Promo Sign

Opportunity Details

  • Dimensions: 38 1/8” x 86 ¼
  • See map for placement and be sure to reserve your desired location. Prices vary by location. Limit of 2 promo signs per area/level.
Read More
$2,050.00

S3-11 - Freestanding Promo Sign

Opportunity Details

  • Dimensions: 38 1/8” x 86 ¼
  • See map for placement and be sure to reserve your desired location. Prices vary by location. Limit of 2 promo signs per area/level.
  • ON HOLD: Harlequin
Read More
$2,050.00

S3-12 - Freestanding Promo Sign

Opportunity Details

  • Dimensions: 38 1/8” x 86 ¼
  • See map for placement and be sure to reserve your desired location. Prices vary by location. Limit of 2 promo signs per area/level.
  • ON HOLD: Little, Brown Books for Young Readers
Read More
$2,050.00

S3-13 - Freestanding Promo Sign

Opportunity Details

  • Dimensions: 38 1/8” x 86 ¼
  • See map for placement and be sure to reserve your desired location. Prices vary by location. Limit of 2 promo signs per area/level.
  • ON HOLD: HarperCollins Children's Books
Read More
$2,050.00

S3-14 - Freestanding Promo Sign

Opportunity Details

  • Dimensions: 38 1/8” x 86 ¼
  • See map for placement and be sure to reserve your desired location. Prices vary by location. Limit of 2 promo signs per area/level.
  • ON HOLD: Penguin Young Readers 
Read More
$2,050.00

S3-15 - Freestanding Promo Sign

Opportunity Details

  • Dimensions: 38 1/8” x 86 ¼
  • See map for placement and be sure to reserve your desired location. Prices vary by location. Limit of 2 promo signs per area/level.
Read More
$2,050.00

S3-16 - Freestanding Promo Sign

Opportunity Details

  • Dimensions: 38 1/8” x 86 ¼
  • See map for placement and be sure to reserve your desired location. Prices vary by location. Limit of 2 promo signs per area/level.
  • ON HOLD: HarperCollins Children's Books
Read More
$2,050.00

S3-17 - Freestanding Promo Sign

Opportunity Details

  • Dimensions: 38 1/8” x 86 ¼
  • See map for placement and be sure to reserve your desired location. Prices vary by location. Limit of 2 promo signs per area/level.
  • ON HOLD: DK Publishing
Read More
$2,050.00

S3-18 - Freestanding Promo Sign

Opportunity Details

  • Dimensions: 38 1/8” x 86 ¼
  • See map for placement and be sure to reserve your desired location. Prices vary by location. Limit of 2 promo signs per area/level.
  • ON HOLD: Little, Brown Books for Young Readers
Read More
$1,850.00

S3-19 - Freestanding Promo Sign

Opportunity Details

  • Dimensions: 38 1/8” x 86 ¼
  • See map for placement and be sure to reserve your desired location. Prices vary by location. Limit of 2 promo signs per area/level.
  • ON HOLD: Little, Brown Books for Young Readers
Read More
$1,850.00

S3-20 - Freestanding Promo Sign

Opportunity Details

  • Dimensions: 38 1/8” x 86 ¼
  • See map for placement and be sure to reserve your desired location. Prices vary by location. Limit of 2 promo signs per area/level.
  • ON HOLD: Workman Publishing
Read More
$1,850.00

S3-21 - Freestanding Promo Sign

Opportunity Details

  • Dimensions: 38 1/8” x 86 ¼
  • See map for placement and be sure to reserve your desired location. Prices vary by location. Limit of 2 promo signs per area/level.
Read More
$1,850.00

S3-22 - Freestanding Promo Sign

Opportunity Details

  • Dimensions: 38 1/8” x 86 ¼
  • See map for placement and be sure to reserve your desired location. Prices vary by location. Limit of 2 promo signs per area/level.
  • ON HOLD: HarperCollins Children's Books
Read More
$1,850.00

S3-23 - Freestanding Promo Sign

Opportunity Details

  • Dimensions: 38 1/8” x 86 ¼
  • See map for placement and be sure to reserve your desired location. Prices vary by location. Limit of 2 promo signs per area/level.
  • ON HOLD: Penguin Young Readers 
Read More
$1,850.00

S3-24 - Freestanding Promo Sign

Opportunity Details

  • Dimensions: 38 1/8” x 86 ¼
  • See map for placement and be sure to reserve your desired location. Prices vary by location. Limit of 2 promo signs per area/level.
Read More
$1,850.00

S3-25 - Freestanding Promo Sign

Opportunity Details

  • Dimensions: 38 1/8” x 86 ¼
  • See map for placement and be sure to reserve your desired location. Prices vary by location. Limit of 2 promo signs per area/level.
Read More
$1,850.00

S3-26 - Freestanding Promo Sign

Opportunity Details

  • Dimensions: 38 1/8” x 86 ¼
  • See map for placement and be sure to reserve your desired location. Prices vary by location. Limit of 2 promo signs per area/level.
Read More
$1,650.00

S3-27 - Freestanding Promo Sign

Opportunity Details

  • Dimensions: 38 1/8” x 86 ¼
  • See map for placement and be sure to reserve your desired location. Prices vary by location. Limit of 2 promo signs per area/level.
Read More
$1,650.00

S3-28 - Freestanding Promo Sign

Opportunity Details

  • Dimensions: 38 1/8” x 86 ¼
  • See map for placement and be sure to reserve your desired location. Prices vary by location. Limit of 2 promo signs per area/level.
Read More
$1,850.00

S3-29 - Freestanding Promo Sign

Opportunity Details

  • Dimensions: 38 1/8” x 86 ¼
  • See map for placement and be sure to reserve your desired location. Prices vary by location. Limit of 2 promo signs per area/level.
Read More
$1,850.00

SP-001 - Freestanding Promo Sign

Opportunity Details

  • SOLD: Abrams, The Art of Books  Dimensions: 38 1/8” x 86 ¼
  • See map for placement and be sure to reserve your desired location. Prices vary by location. Limit of 2 promo signs per area/level.
Read More
$1,750.00

SP-002 - Freestanding Promo Sign

Opportunity Details

SOLD: Old Dominion University

  • Dimensions: 38 1/8” x 86 ¼
  • See map for placement and be sure to reserve your desired location. Prices vary by location. Limit of 2 promo signs per area/level.
Read More
$1,750.00

SP-003 - Freestanding Promo Sign

Opportunity Details

 

SOLD: Penguin Young Readers

  • Dimensions: 38 1/8” x 86 ¼
  • See map for placement and be sure to reserve your desired location. Prices vary by location. Limit of 2 promo signs per area/level.
Read More
$1,750.00

SP-004 - Freestanding Promo Sign

Opportunity Details

SOLD: Penguin Young Readers

  • Dimensions: 38 1/8” x 86 ¼
  • See map for placement and be sure to reserve your desired location. Prices vary by location. Limit of 2 promo signs per area/level.
Read More
$1,750.00

SP-005 - Freestanding Promo Sign

Opportunity Details

  • SOLD: ABRAMS, The Art of Books.  Dimensions: 38 1/8” x 86 ¼
  • See map for placement and be sure to reserve your desired location. Prices vary by location. Limit of 2 promo signs per area/level.
Read More
$1,750.00

SP-006 - Freestanding Promo Sign

Opportunity Details

SOLD: Little, Brown Books for Young Readers

  • Dimensions: 38 1/8” x 86 ¼
  • See map for placement and be sure to reserve your desired location. Prices vary by location. Limit of 2 promo signs per area/level.
Read More
$1,750.00

SP-007 - Freestanding Promo Sign

Opportunity Details

SOLD: University of Tennessee, Knoxville

  • Dimensions: 38 1/8” x 86 ¼
  • See map for placement and be sure to reserve your desired location. Prices vary by location. Limit of 2 promo signs per area/level.
Read More
$1,750.00

SP-008 - Freestanding Promo Sign

Opportunity Details

SOLD: Random House Children's Books

  • Dimensions: 38 1/8” x 86 ¼
  • See map for placement and be sure to reserve your desired location. Prices vary by location. Limit of 2 promo signs per area/level.
Read More
$1,750.00

SP-009 - Freestanding Promo Sign

Opportunity Details

SOLD: Macmillan Children's Publishing Group

  • Dimensions: 38 1/8” x 86 ¼
  • See map for placement and be sure to reserve your desired location. Prices vary by location. Limit of 2 promo signs per area/level.
Read More
$1,750.00

SP-010 - Freestanding Promo Sign

Opportunity Details

SOLD: Macmillan Children's Publishing Group

  • Dimensions: 38 1/8” x 86 ¼
  • See map for placement and be sure to reserve your desired location. Prices vary by location. Limit of 2 promo signs per area/level.
Read More
$1,750.00

SP-011 - Freestanding Promo Sign

Opportunity Details

SOLD: OverDrive

  • Dimensions: 38 1/8” x 86 ¼
  • See map for placement and be sure to reserve your desired location. Prices vary by location. Limit of 2 promo signs per area/level.
Read More
$1,750.00

SP-012 - Freestanding Promo Sign

Opportunity Details

SOLD: Random House Children's Books

  • Dimensions: 38 1/8” x 86 ¼
  • See map for placement and be sure to reserve your desired location. Prices vary by location. Limit of 2 promo signs per area/level.
Read More
$1,750.00

SP-013 - Freestanding Promo Sign

Opportunity Details

SOLD: HarperCollins Children's

  • Dimensions: 38 1/8” x 86 ¼
  • See map for placement and be sure to reserve your desired location. Prices vary by location. Limit of 2 promo signs per area/level.
Read More
$1,750.00

SP-014 - Freestanding Promo Sign

Opportunity Details

SOLD: Learning Without Tears

  • Dimensions: 38 1/8” x 86 ¼
  • See map for placement and be sure to reserve your desired location. Prices vary by location. Limit of 2 promo signs per area/level.
Read More
$1,750.00

SP-015 - Freestanding Promo Sign

Opportunity Details

  • SOLD: ABRAMS, The Art of Books.  Dimensions: 38 1/8” x 86 ¼
  • See map for placement and be sure to reserve your desired location. Prices vary by location. Limit of 2 promo signs per area/level.
Read More
$1,750.00

SP-016 - Freestanding Promo Sign

Opportunity Details

SOLD: Yen Press

  • Dimensions: 38 1/8” x 86 ¼
  • See map for placement and be sure to reserve your desired location. Prices vary by location. Limit of 2 promo signs per area/level.
Read More
$1,750.00

SP-017 - Freestanding Promo Sign

Opportunity Details

SOLD: University of Tennessee, Knoxville

  • Dimensions: 38 1/8” x 86 ¼
  • See map for placement and be sure to reserve your desired location. Prices vary by location. Limit of 2 promo signs per area/level.
Read More
$1,750.00

SP-018 - Freestanding Promo Sign

Opportunity Details

SOLD: HarperCollins Children's

  • Dimensions: 38 1/8” x 86 ¼
  • See map for placement and be sure to reserve your desired location. Prices vary by location. Limit of 2 promo signs per area/level.
Read More
$1,750.00

SP-019 - Freestanding Promo Sign

Opportunity Details

SOLD: Astra Books for Young Readers

  • Dimensions: 38 1/8” x 86 ¼
  • See map for placement and be sure to reserve your desired location. Prices vary by location. Limit of 2 promo signs per area/level.
Read More
$1,750.00

SP-020 - Freestanding Promo Sign

Opportunity Details

SOLD: Astra Books for Young Readers

  • Dimensions: 38 1/8” x 86 ¼
  • See map for placement and be sure to reserve your desired location. Prices vary by location. Limit of 2 promo signs per area/level.
Read More
$1,750.00

SP-021 - Freestanding Promo Sign

Opportunity Details

SOLD: HarperCollins Children's

  • Dimensions: 38 1/8” x 86 ¼
  • See map for placement and be sure to reserve your desired location. Prices vary by location. Limit of 2 promo signs per area/level.
Read More
$1,750.00

SP-022 - Freestanding Promo Sign

Opportunity Details

SOLD: SirsiDynix

  • Dimensions: 38 1/8” x 86 ¼
  • See map for placement and be sure to reserve your desired location. Prices vary by location. Limit of 2 promo signs per area/level.
Read More
$1,750.00

SP-023 - Freestanding Promo Sign

Opportunity Details

SOLD: Bloomsbury

  • Dimensions: 38 1/8” x 86 ¼
  • See map for placement and be sure to reserve your desired location. Prices vary by location. Limit of 2 promo signs per area/level.
Read More
$1,750.00

Stair Cling - EG1-5W1

Opportunity Details

  • 39 Steps
  • Each: 99" wide x 6.5" high
  • Located in at the Level 1 Meeting Hall West Building
Read More
$12,000.00

Stair Graphic - EG201B

Opportunity Details 

  • 26 Steps
  • 74-1/2" wide x 6-3/4" high
  • Located from Level 2 to Level 3
Read More
$8,000.00

Tote Bag Sponsor - Exclusive

Have your logo on bags distributed to attendees on-site at registration. Your sponsorship allows your company message/logo on bags handed out.

  • Exclusive Sponsorship - Your logo would appear on every tote bag
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$28,000.00

Tote Bag Sponsor - Shared

Have your logo on bags distributed to attendees on-site at registration. Your sponsorship allows your company message/logo on bags handed out, and includes one insert.

  • Shared Sponsorship -  Your logo would appear on 3,200 tote bags. 
  • Investment: $7,000 each
  • Limited to 5 Sponsors
Read More
$7,000.00