Featured Opportunities

Activation Zones

Opportunity Details

Do you want to create buzz around your product or service? We have the place for you to bring your idea to life - ALA is offering two Activation Zones in the busy McCormick Place West Concourse, and one on the exhibit floor. These 15’ x 15’ areas provide exhibitors a space to promote your brand via experiential marketing. Think outside the box… activation opportunities could include a specialty beverage break, interactive game, character appearance, etc. ALA has a menu of options or create your own.  Each area is available for half day events.


All Activation Zones are intended to be custom, unique and engaging, therefore sponsor activation must be approved by Show Management. No distributing of bags or lanyards is permitted within your contracted sponsorship space. Exhibitor is responsible for all additional costs associated with their activation (catering, audio-visual, electrical, labor, etc.).  


Contact Rich at ala@heiexpo.com, 630/929-7918 for Activation Zone pricing.

Contact for pricing

Banner B4-21W4

Opportunity Details

  • 30' wide x 7' high
  • Single Sided Banner
  • Mounted from interior hang points 
  • Hanging from level 4 railing




Column Wrap C-30W3

Opportunity Details

  • 6' wide x 8' high  
  • 3.5' wide Live Area on Front
  • Mounted in modular structures 
  • Located in at Level 3 Meeting Hall West Building

Stair Graphic - EG201B

Opportunity Details 

  • 26 Steps
  • 74-1/2" wide x 6-3/4" high
  • Located from Level 2 to Level 3

ALA Annual Conference Opportunities

Your participation in ALA's 2020 Annual Exhibition is a valuable part of the conference experience. Increase your exposure at ALA Annual 2020.  We have opportunities that help you generate leads and booth traffic, and promote brand awareness.


82% of attendees are a buying influence for at least one of the products and services exhibited at the Annual Conference. 55% of attendees find new companies to do business with based on their time in the exhibits.


Through its 58,000+ members, ALA serves as the nation's top resource for public, academic, private, and school libraries. Exhibiting at ALA tradeshows provides the best and most comprehensive opportunity to reach decision makers in the library industry. The Annual Conference is the industry leader... the oldest, largest, best-attended tradeshow for the library marketplace. Support your exhibit participation through the variety of opportunities available to you as an Annual Conference Exhibitor.


Questions? Contact Rich Widick, rwidick@heiexpo.com, 630/929-7918.